Memorized sample essay from the guide book.

Advertisings flood in capitalist state, because they are essential to let consumers know the existence of a particular product on the market. Thus, success of a business depends on the quality of advertising. However, some advertising are claimed to affect children in the negative way. In this essay, its pros and con will be addressed as follows.

To begin with, some advertising are so violent and more sensual than necessary that they would have the negative effect on the children's emotional development. Because once they are familiar with those contents, they would take violence and obscene materials for granted, leading to the tendency to put them into practice, the juvenile misconduct. A good example is the nudity in an well-known ice cream advertising in Australia seems to trigger sexual desire rather than focus on the product.

On the other hand, the information such as features and the expected benefits in advertising would help children to judge the advertised product in the objective way, decide whether to purchase it. Given that their obsession with what they want to own makes them vulnerable to misleading information. sufficient and reliable the product information should be provided for the best choice.

Taking all things into consideration, no matter how influential advertising may be in the business, once misused, it could be poisonous to children. However, some advertising allows children to profit in decision making process. Thus, it is up to consumers' maturity to determine the nature of advertising.